haesarang - Company

About Us

CEO’s Message

HaeLove is a company that places
“customer health” as its highest value.

Every sheet of laver we produce is more than just food—it is a meaningful product that carries responsibility for our customers’ tables and well-being.
To uphold this belief, HaeLove uses raw laver grown in Korea’s clean coastal waters
and produces safe, healthy products through advanced facilities and rigorous quality-management systems.

We believe that a company grows through continuous change, innovation, and challenge.
Since our founding in 2004, HaeLove has upheld the essential values of health and trust,
continuously striving to improve. We strictly adhere to a wide range of quality standards,
including HACCP and ISO certifications, always prioritizing our responsibility to provide safe and reliable food.

All executives and employees at HaeLove
work under the philosophy that “customer trust is the foundation of a company’s growth.”
Every day, we aim to move forward with better products, consistent quality, and genuine value.
We will continue to develop a healthy laver culture recognized worldwide,
grounded in honest ingredients and advanced production technology.

Thank you.

CEO Kim Jin-hong

History

The Journey of HaeLove

2010s

2016 DEC Acquired HALAL certification
Acquired ISO 22000 certification
2015 DEC Received the Trade Businessman Award
2014 JUN Obtained domestic HACCP certification (MFDS)
2014 OCT Obtained domestic HACCP certification (SMC)
Acquired ISO 9001 certification
2013 DEC Registered as a seafood production and processing facility
Received a plaque of appreciation (World Vision Child Support Program)
2012 FEB Awarded the Outstanding SME Entrepreneur Prize
2011 DEC Received the Exemplary Entrepreneur Award

2000s

2009 SEP Obtained Clean Workplace Certification
2007 JUN Constructed the HaeLove manufacturing plant
2004 AUG Established Chogabi&b Co., the original foundation of HaeLove